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Kevin Harmann

Marketing and Advertising

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Hi, I'm Kevin Harmann. Welcome to my profile!

Kevin Harmann's Bio:

Kevin Harmann's Experience:

• Account Coordinator at Cfx, Inc.

  2010 - Present | Saint Louis, MO

  Manage non-artistic marketing aspects of several key agency accounts (from proposals to concepts to proof-reading) including Wells Fargo Advisors, Covidien/Mallinckrodt, Anheuser-Busch, Luxco, etc. Execute a variety of print/broadcast/digital advertising campaigns. Coordinate general agency operational functions (client database, finance, maintenance, IT).

• Field Sales Executive at Valassis

  September 2006 - February 2009 | Earth City, MO

  Developed and implemented targeted shared/solo mail and digital advertising campaigns for a variety of local/regional/national advertisers (including Dobbs Tire & Auto Centers, Cecil Whittaker's Pizzeria, Waterway Gas & Wash, Dairy Queen, Fantastic Sam's, etc). Grew existing account billings by 26% in first quarter of 2009 vs. Q1 2008. Aggressively prospected for new business - brought over $125,000 in new revenue during CY 2008.

• Account Director at Latin-Pak

  2009 - 2009 | Chesterfield, MO

  Oversaw and implemented targeted multicultural direct marketing campaigns (direct mail, door-hangers, email, and mobile phone marketing) for a variety of U.S. advertisers (including DIRECTV, Lexus, Kimberly-Clark, Unilever, Target, Publix, Nestle, Western Union, etc.) directly or through their agencies. Analyzed potential audiences using proprietary software/databases to hone in on most likely prospects. Booked over $80,000 in business in first four months in the position.

• Midwest Account Executive at Strata Marketing

  April 2004 - April 2006 | Saint Louis, MO

  Marketed media-selling software/third-party data processing services to television stations in an 8-state region and conducted training for new client stations. Traveled extensively throughout assigned territory to meet with prospects/current clients while maintaining virtual/home office. Individually contracted seven television stations to long-term contracts in 2005 - tied for the lead in the company.

• Account Executive at Sinclair Broadcast Group

  August 1999 - April 2004 | Nashville, TN

  Negotiated television campaigns and developed sponsorship opportunities for a variety of regional/national advertisers (both direct and through agency media-buying departments). Grew existing account list by 36% from 2002 to 2003, including generation of over $80,000 in new business for CY 2003.

• Account Executive at Katz Media Group

  October 1998 - September 1999 | Saint Louis, MO

  Represented television stations throughout the country in broadcast negotiations with local/regional advertising agencies. Successfully secured added value/sponsorship opportunities where requested by agency clients.

• Media Buyer at Kupper Parker Communications

  1998 - 1998 | Clayton, MO

• Account Executive at SOFT ROCK 102.5 KEZK

  1997 - 1998 | Saint Louis, MO

• Media Buyer at Anheuser-Busch

  September 1995 - December 1996 | Saint Louis, MO

  Executed local market advertising campaigns for all Anheuser-Busch brands (beverages, theme parks, responsible drinking campaigns, etc.) within designated budgets/deadlines. Negotiated multi-year advertising sponsorship deals with professional sports teams. Assisted brand marketing managers/television station management in developing successful promotional opportunities as added value to supplement media buys.

• Senior Media Buyer at Leo Burnett

  February 1989 - August 1995 | Chicago, IL

  Placed $1MM+ annual local media budget for St. Louis McDonald's co-op, as well as for Ameritech Cellular. Leveraged substantial market budgets to obtain bonus radio remotes/promotional tie-ins. Acted as liaison between key agency personnel in Chicago, McDonald's corporate marketing department, and franchise owner/operators.

Kevin Harmann's Education:

• University of Illinois at Urbana-Champaign

  1984 – 1988
  B.S.